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The Alpha Male Guide to Strength: Why A Man Must Be Strong to Be Called a Man

May 19, 2014 by Chad Howse 12 Comments

Strip away technological advances, they’re relatively new to our world, society, and way of life. Remove them, for a second. Get rid of the things in our lives that do work for us, the cars, trucks, and machines. Go back to our primal roots if you want to see what a man must be; a […]

The 3 Steps to Building the Ideal Body

September 5, 2013 by Chad Howse 11 Comments

The ideal male body… Da Vinci broke it down to its ratios, the David was Michelangelo’s personification of the idea, and antiquity spoke to us about Achilles’ perfection. In more modern times, however, this ideal has become an odd, misguided obsession. Guys spend as much time in the gym as they do working and reading. […]

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27 Ways to Look More Alpha

June 7, 2013 by Chad Howse 8 Comments

On this site we’re re-defining the traditional “social alpha“. A true alpha is a master of his own domain (cue blatant Seinfeld reference). He’s his own ideal. He’s maximized both his potential and his ambition. He isn’t living in fear, he’s leading with courage. He isn’t the meathead Neanderthal; rather, he’s mastered his mind, his […]

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