WHAT YOU WANT IN LIFE IS DEPENDENT ON WHO YOU ARE
DISCIPLINE IS ONE VIRTUE YOU DEPEND ON TO FULFILL YOUR DREAMS. IF YOU WANT TO LIVE A GREAT LIFE, DEVELOP ALL 12.
A man’s gotta have a code, a creed to live by.
~ John Wayne
What follows isn’t motivational. It’s not meant to inspire with fluffy quotes and tasks that are beneath you, that don’t truly challenge you.
What you’re about to read deals with fact:
YOU’RE FALLING SHORT OF BOTH YOUR POTENTIAL PERFORMANCE, AND YOUR POTENTIAL HAPPINESS, AND YOUR POTENTIAL DEGREE OF SUCCESS.
What you want in life is dependent on who you are…
…Not where you’re born nor who you’re born to.
So, who are you?
Few know how to answer the question.
Fewer, even, know what guides them to live how they live, act how they act, and what leads them to make the choices they make in life that ultimately determines what life they end up living.
Why?
Because almost none of us are embedded with the 12 virtues should be guiding us to greatness, goodness, and the grittiness that will help us live the life we want to live and should be living.
YOU ARE YOUR VIRTUES, YOUR CODE
They help you lead.
They help you win.
They help you sift through what others want you to do and be, what society expects of you and from you, and live YOUR LIFE ON YOUR TERMS.
Think about it…
Without a code and a set of virtues how do you know where you stand in times of strife and struggle, but also in times of flourishing and plenty?
Without a code how do you know which is the right decision and which is wrong one, which is good and which is bad?
WHAT YOU WANT IN LIFE IS DEPENDENT ON WHO YOU ARE, AND WHO YOU ARE LEANS HEAVILY ON THE VIRTUES YOU LIVE BY
THE 12 VIRTUES
MIND
The goal of the 12 Virtues of Manliness isn’t to come out of it with knowledge or theory, but having lived each virtue, having won each challenge, and becoming a better, stronger, more confident man for it.
What’s great is that it doesn’t matter where you’re starting, whether you’re a Green Beret or a fella just starting to figure out that there’s a fire in his belly, one that needs to be fuelled.
Praise from Leroy, Former Green Beret, United States Armed Forces.
To say the least, I was a little wary of the program. You see, in November I transitioned from being a Special Forces Operator to my civilian life. Early on in my career I was not an Alpha male, I was THE Alpha male. Through all of the deployments, injuries and the loss of my brothers and family, I had lost myself.
Now I am not talking about being suicidal or waking up in night sweats. I had lost my perseverance, my drive, and my confidence. Which is extremely hard for some to believe. When I tell people my story, they look at me with an expression that says, "How can a decorated Green Beret stumble? If he stumbles, how can I ever make it?"
The truth is we all need to conduct maintenance on our manhood and our livelihood. Without constant improvement and testing, we will never thrive. We will never lead the pack.
Three months ago, I took a leap of faith. I literally threw away everything I knew about diet and exercise and began following your program religiously. It has worked wonders, my friend. I still am not my old self, but I am making one hell of a comeback.
So from a little shipping container in the middle of Afghanistan, I send you my thanks. You have changed my life and I am positive you will touch many others.
Nous Defions,
LeRoy
The 12 Virtues aren’t theory without action.
Each month we go over a single virtue, one that’s exercised by a single challenge within that month.
A man without a challenge cannot rise to become who he can potentially become.
I can read all of the books in the world but if I’m not challenged, if I’m not put to the test, I won’t live what I’ve learned.
However, virtues alone cannot help you become the man you can become. So, before we train our spirit, we must train our minds and our bodies through purposeful pain.
The goal, however, isn’t merely to live a virtuous life, but a flourishing life.
Virtues must be your foundation, but a strong body, mind, and business must exist for you to thrive.
BONUS 1
THE AGOGE
To be at your best, to live out the life you want to leave, you must have strength and skill. A stronger you is a better you.
A stronger you is a more manly you.
Strength, however, isn’t enough. You need to be in better shape. You need to burn fat so your testosterone levels can thrive. You need to boost your testosterone levels through proper eating and optimal supplementation.
You need to do all this with a scientific approach, not trying to be optimal by simply walking into the gym and lifting weights.
Thus, along with the 12 Virtues, we train.
And just like the 12 Virtues, we use strategy, we’re not throwing darts in the dark with your workouts, we’re getting tougher, leaner, and stronger with each gym session.
We train using a mathematical approach that takes your strength on all exercises right now, and uses percentages and specific weights in every workout to maximize your results.
The gym is the perfect place to get tougher, to push through pain, to push yourself and extend who you are and what you can endure as a man. But results are king.
So, we’re using what’s been shown to be by far the best, most scientific training method around, while throwing in month-long sessions where we focus only on your weak points, or the areas in your physique where you want to improve the most.
The training system is called Daily Undulating Periodization, or DUP.
A few ways it pushes you in the gym to do more an be more:
- I show you how to calculate your 1RM without actually having to lift your 1 rep max (the heaviest you can lift for 1 rep) in all of your exercises.
This gives you a number that we can then base your workouts on. We know, through math, what you should then be lifting for 8 reps of your squat, for example.
This is incredibly powerful because you now have to live up to how strong you should be.
EVERY SET BECOMES A TEST, A CHALLENGE THAT YOU HAVE TO LIVE UP TO
You’re not guessing what weight you should use, but instead you know specifically what you should lift, so if you’re being a little bitch there’s nowhere to hide.
- You’re not constantly lifting ‘heavy’, that’s where the undulating part comes in.
You’re constantly changing your reps and sets while always having them in relation to that 1RM we figure out during the first week of your training.
This forces growth, both in strength and in muscle gains, which is insanely important for fat loss as well (in your fight to burn fat, muscle is easily your best friend as its incredibly metabolic and anabolic).
- We also focus on conditioning and spend a couple months on specific body parts.
A 3-month program is useless.
It’s not ‘useless’, but to go from one strategy to another 4 times within a year isn’t going to get you the results you want.
To spend a year of your life on a singular goal shows GRIT.
Grit is persistence over a period of time without flip flopping from one thing to another. This aspect is more of a plea.
Stop avoiding success. Stop being scared of sticking to one thing over a long enough period that you’ll see success.
And what will success look like after you’ve completed this year?
Example 1: Mike
At 47 years old I feel healthier then ever due to the man diet. I have been doing the program religiously for 8 months, exactly as instructed along with training five days a week. The program has done wonders for me. I have had excellent results that have changed my life for the better.
Including building testosterone levels to the optimal. I am now full of energy. Making simple changes to my diet I was able to burn more fat and build more muscle i am the alpha male thanks to the diet and workouts! ~ Mike
Example 2: Nate
“Chad's diet pulled the wool from over my eyes. When I started eating like a man, my body fat decreased, my energy increased, and I'm able to actually enjoy my meals. The diets my wife put me on didn't work because they weren't for men, at least I know that now, and I can follow the Man Diet for the rest of my life.”
~ Nate
Example 3: Mark
“I’ve struggled with my weight for my entire life. But I always thought I was eating healthy. Until I met Chad. The Man Diet allowed me to stop dieting. It helped me build muscle. And it finally helped me burn fat, and build a body I was proud of. I recommend his diet to everyone I meet who suffers from low energy and can’t burn off excess body fat.”
~ Mark
BODY * BUSINESS * MIND
SPEND THE NEXT 12 MONTHS MAKING MASSIVE IMPROVEMENTS IN YOU, WHO YOU ARE, THE WORK YOU DO, THE BODY YOU WANT TO BUILD, THE MIND THAT YOUR GOALS DEPEND ON.
MEMBERS DISCOUNT: 1-TIME FEE OF $397
*Lifetime Updates + Support Included
BONUS 2
TESTOSTERONE
- Know what to eat and when to eat it to naturally increase your testosterone levels.
- Learn everything that's KILLING your testosterone levels in your environment & diet.
- Gain access to the testosterone 'cheat' program that gives you T boosting shakes and snacks.
WHAT WE WANT IN LIFE DEPENDS ON WHO WE ARE, FIRST.
ONLY THEN CAN WE WORK ON THE TACTICS AND HABITS THAT WILL HELP US EARN MORE, LEARN MORE, AND LIVE MORE.
That's what the 12 Virtues Course is. Every month we focus on your code, the creed you have to live by to become the man your goals in life depend on.
Within that month, however, we also focus on building a stronger, more ripped, more athletic body. We tweak your diet so you begin to produce optimal testosterone levels. We go over money-management and how to earn money by talking about or writing about what you're passionate about.
It's the 'holy trinity' of improvement, of growth, of inching closer to living that daring life you have to live!
BODY * BUSINESS * MIND
SPEND THE NEXT 12 MONTHS MAKING MASSIVE IMPROVEMENTS IN YOU, WHO YOU ARE, THE WORK YOU DO, THE BODY YOU WANT TO BUILD, THE MIND THAT YOUR GOALS DEPEND ON.
MEMBERS DISCOUNT: 1-TIME FEE OF $397
*Lifetime Updates + Support Included
A TOTAL TRANSFORMATION FROM WHO YOU ARE TO THE MAN YOU WANT TO BECOME
I hate cheesy shit that doesn’t work.
I can’t stand the self-help industry because it doesn’t deal with realities, it doesn’t identify real road blocks and give applicable solutions.
IT DOESN’T CALL YOU OUT!
You are responsible for what you want in life and I’m tired of courses and books and programs falling just short of giving guys the road maps, virtues, and challenges we need not only to live and exist and survive, but to THRIVE.
You’re a warrior. You’re a man. You’re here to protect and provide.
I know I wasn’t taught the specific things we cover in the 12 virtues, and knowing that I know we all need this kind of stuff.
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