WHAT YOU WANT IN LIFE IS DEPENDENT ON WHO YOU ARE

THE 12 VIRTUES THAT MAKE GREAT MEN AND HOW YOU CAN DEVELOP THEM TO BE MORE, DO MORE, EARN MORE, & WIN MORE.

A man’s gotta have a code, a creed to live by.

~ John Wayne

What separates the mediocre from the great is consistently shown not to be innate talent.

The good slide into a life of limited beliefs where their desires aren’t their own, yet they still lead them to live a life that’s far too short of their potential, far to safe for their idea of audacity.

The great see an alternate reality, one we all have access to. They set more audacious sights, lay far more ambitious plans, and create what they want from this one, fleeting life that we all have.

Sure they have urgency and work ethic, but underneath all of this is a virtuous foundation that enables them to choose and chase what they’re put here to pursue.

DO YOU EVEN KNOW WHAT YOU REALLY WANT FROM LIFE?

What follows isn’t motivational. It’s not meant to inspire with fluffy quotes and tasks that are beneath you, that don’t truly challenge you.

What you’re about to read deals with fact:

YOU’RE FALLING SHORT OF BOTH YOUR POTENTIAL PERFORMANCE, AND YOUR POTENTIAL HAPPINESS, AND YOUR POTENTIAL DEGREE OF SUCCESS.

What you want in life is dependent on who you are

…Not where you’re born nor who you’re born to.

So, who are you?

Few know how to answer the question.

Fewer, even, know what guides them to live how they live, act how they act, and what leads them to make the choices they make in life that ultimately determines what life they end up living.

Why?

Because almost non of us are embedded with the 12 virtues should be guiding us to greatness, goodness, and the grittiness that will help us live the life we want to live and should be living.

YOU ARE YOUR VIRTUES, YOUR CODE

They help you lead.

They help you win.

They help you sift through what others want you to do and be, what society expects of you and from you, and live YOUR LIFE ON YOUR TERMS.

Think about it…

Without a code and a set of virtues how do you know where you stand in times of strife and struggle, but also in times of flourishing and plenty?

Without a code how do you know which is the right decision and which is wrong one, which is good and which is bad?

How do you know what you really want in a life where we’re pulled and pushed in so many directions, most of which are out of line with the men we truly want to become, and what we most ambitiously want to accomplish?

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Unless you go to a religious school, virtues and values are nearly outlawed from our education system. If you’re lucky enough to play a sport growing up, but dually fortunate to have a coach that also serves as a mentor, you may get life lessons along the way.

If you have an old man that’s interested and equipped to teach you a code to live by, you’re again, in the minority.

But even if you have all of these things going for you, a clear code, a set of guiding principles and virtues is unlikely to cross your path.

WHAT YOU WANT IN LIFE IS DEPENDENT ON WHO YOU ARE, AND WHO YOU ARE LEANS HEAVILY ON THE VIRTUES YOU LIVE BY

It’s something I’ve looked for extensively. The best I’ve found is bits and pieces taken from books and authors and philosophers from Epictetus to Theodore Roosevelt, Robert E. Lee to Martin Luther King Jr.

Great men, for all their accomplishments and strengths, often lack one of many of the virtues we’ll go through in the following paragraphs.

We tend to deify great men. The reality is that they’re men, thus, they’re flawed.

This is incredibly important because if you read a finely detailed biography on a great man you’ll see this humanity, you’ll witness the decisions they made that led them down a greater path.

You’ll see that they’re far from a deity, far from a born hero. They’re men like you who struggle with the same things you struggle with.

They simply made the right decisions, and they made them from a place of strength and clarity, a place we can all create when we rise to the challenge and have the knowledge and the courage to choose the right path, the audacious path that gnaws at our souls whether we’re aware of it or not.

The greatest part of being a man is choice. We can choose who we want to become and how we want to react. From Machiavelli and Marcus Aurelius to James Cook and Magellan, we have a lineage of great and greatly flawed men who have personified some aspect of this code we can follow.

By taking the best of each of these men, by taking the best of the virtues we have to guide us, we can create a path, a guide to life that will serve us well if we’re strong enough, heck, man enough to stand by the code and live it through the ebbs and flows, the highs and lows of life.

I know you, to some extent.

You’re here for the same reasons I’m writing this:

YOU WANT MORE FROM LIFE AND YOU HOLD YOURSELF TO A STANDARD YOU’RE NOT QUITE MEETING

Only a few years ago I was living a life led by desires, not virtues.

It saw me squander what I’d earned, give up on what I pursued, set my sights lower than what my true ambitions called me to chase.

And then I read that quote by John Wayne and I knew that ‘the code’ was something I lacked. I didn’t have set-in-stone virtues that guided me through life’s tumultuous waters. I didn’t have something I could go to to set my sails in the right direction.

I mean, I had it in theory, I had the knowledge, but it wasn’t taught to me in a way that branded it into my psyche so as to be looked upon when life threw a curveball.

I needed this foundation, so I set out to create it.

Fortunately, there are things called books that we can look upon for wisdom. We have biographies that allow us to interpret lessons. We have Bibles and books of wisdom from the Stoics to the Ancient Greeks. Everything we need is out there; all I needed was to bottle it.

HOW MEN LEARN: WE NEED TO BE PUSHED AND CHALLENGED, NOT PREACHED TO OR TALKED AT.

The real world taught me far more than school ever could have.

Starting a business was my best teacher. Tribulation and success both showed me how to deal with uncertainty and failure, and the ease that can come after a few year’s work is finally complete and the rewards come through the door.

That’s how men learn.

We learn by being challenged, thrust out of our comfort zone and forced to make decisions that we could otherwise avoid in our daily lives.

That, however, isn’t how most ‘courses’ or programs work. It’s not how articles work or how books work. So while I was researching this code, these virtues to live by whether I was reading Meditations or Thoughts of a Philosophical Fighter Pilot or the Discourses, I knew that to fully appreciate the virtue and imprint it into my Self, I need to accompany it with a challenge.

THE 12 VIRTUES

MIND

The goal of the 12 Virtues of Manliness isn’t to come out of it with knowledge or theory, but having lived each virtue, having won each challenge, and becoming a better, stronger, more confident man for it.

What’s great is that it doesn’t matter where you’re starting, whether you’re a Green Beret or a fella just starting to figure out that there’s a fire in his belly, one that needs to be fuelled.

Praise from Leroy, Former Green Beret, United States Armed Forces.

To say the least, I was a little wary of the program.  You see, in November I transitioned from being a Special Forces Operator to my civilian life.  Early on in my career I was not an Alpha male, I was THE Alpha male.  Through all of the deployments, injuries and the loss of my brothers and family, I had lost myself.  

Now I am not talking about being suicidal or waking up in night sweats. I had lost my perseverance, my drive, and my confidence.  Which is extremely hard for some to believe.  When I tell people my story, they look at me with an expression that says, "How can a decorated Green Beret stumble?  If he stumbles, how can I ever make it?"  

The truth is we all need to conduct maintenance on our manhood and our livelihood. Without constant improvement and testing, we will never thrive.  We will never lead the pack.

Three months ago, I took a leap of faith.  I literally threw away everything I knew about diet and exercise and began following your program religiously.  It has worked wonders, my friend.  I still am not my old self, but I am making one hell of a comeback.

So from a little shipping container in the middle of Afghanistan, I send you my thanks.  You have changed my life and I am positive you will touch many others.

Nous Defions,

LeRoy 

The 12 Virtues aren’t theory without action.

Each month we go over a single virtue, one that’s exercised by a single challenge within that month.

A man without a challenge cannot rise to become who he can potentially become.

I can read all of the books in the world but if I’m not challenged, if I’m not put to the test, I won’t live what I’ve learned.

However, virtues alone cannot help you become the man you can become. So, before we train our spirit, we must train our minds and our bodies through purposeful pain.

The goal, however, isn’t merely to live a virtuous life, but a flourishing life.

Virtues must be your foundation, but a strong body, mind, and business must exist for you to thrive.

BONUS 1

THE AGOGE

To be at your best, to live out the life you want to leave, you must have strength and skill. A stronger you is a better you.

A stronger you is a more manly you.

Strength, however, isn’t enough. You need to be in better shape. You need to burn fat so your testosterone levels can thrive. You need to boost your testosterone levels through proper eating and optimal supplementation.

You need to do all this with a scientific approach, not trying to be optimal by simply walking into the gym and lifting weights.

Thus, along with the 12 Virtues, we train.

And just like the 12 Virtues, we use strategy, we’re not throwing darts in the dark with your workouts, we’re getting tougher, leaner, and stronger with each gym session.

We train using a mathematical approach that takes your strength on all exercises right now, and uses percentages and specific weights in every workout to maximize your results.

The gym is the perfect place to get tougher, to push through pain, to push yourself and extend who you are and what you can endure as a man. But results are king.

So, we’re using what’s been shown to be by far the best, most scientific training method around, while throwing in month-long sessions where we focus only on your weak points, or the areas in your physique where you want to improve the most.

The training system is called Daily Undulating Periodization, or DUP.

A few ways it pushes you in the gym to do more an be more:

  • I show you how to calculate your 1RM without actually having to lift your 1 rep max (the heaviest you can lift for 1 rep) in all of your exercises.

This gives you a number that we can then base your workouts on. We know, through math, what you should then be lifting for 8 reps of your squat, for example.

This is incredibly powerful because you now have to live up to how strong you should be.

EVERY SET BECOMES A TEST, A CHALLENGE THAT YOU HAVE TO LIVE UP TO

You’re not guessing what weight you should use, but instead you know specifically what you should lift, so if you’re being a little bitch there’s nowhere to hide.

  • You’re not constantly lifting ‘heavy’, that’s where the undulating part comes in.

You’re constantly changing your reps and sets while always having them in relation to that 1RM we figure out during the first week of your training.

This forces growth, both in strength and in muscle gains, which is insanely important for fat loss as well (in your fight to burn fat, muscle is easily your best friend as its incredibly metabolic and anabolic).

  • We also focus on conditioning and spend a couple months on specific body parts.

A 3-month program is useless.

It’s not ‘useless’, but to go from one strategy to another 4 times within a year isn’t going to get you the results you want.

To spend a year of your life on a singular goal shows GRIT.

Grit is persistence over a period of time without flip flopping from one thing to another. This aspect is more of a plea.

Stop avoiding success. Stop being scared of sticking to one thing over a long enough period that you’ll see success.

And what will success look like after you’ve completed this year?

Example 1: Mike

At 47 years old I feel healthier then ever due to the man diet.  I have been doing the program religiously for 8 months, exactly as instructed along with training five days a week.  The program has done wonders for me. I have had excellent results that have changed my life for the better. 

Including building testosterone levels to the optimal. I am now full of energy. Making simple changes to my diet I was able to burn more fat and build more muscle i am the alpha male thanks to the diet and workouts! ~ Mike

Example 2: Nate

“Chad's diet pulled the wool from over my eyes. When I started eating like a man, my body fat decreased, my energy increased, and I'm able to actually enjoy my meals. The diets my wife put me on didn't work because they weren't for men, at least I know that now, and I can follow the Man Diet for the rest of my life.”

~ Nate

Example 3: Mark

“I’ve struggled with my weight for my entire life. But I always thought I was eating healthy. Until I met Chad. The Man Diet allowed me to stop dieting. It helped me build muscle. And it finally helped me burn fat, and build a body I was proud of. I recommend his diet to everyone I meet who suffers from low energy and can’t burn off excess body fat.”

~ Mark

BONUS 2

TESTOSTERONE

  • Know what to eat and when to eat it to naturally increase your testosterone levels.
  • Learn everything that's KILLING your testosterone levels in your environment & diet.
  • Gain access to the testosterone 'cheat' program that gives you T boosting shakes and snacks.

BONUS 3

YOUR PURPOSE

BUSINESS

You are your work.

Your work is what you’ll leave far beyond your death, so why not leave something great?

"This past year has been by far my best with regards to work, not merely earnings, but creation. I’ve done more work and at a much higher quality, and nothing’s changed except for my habits."

Over the course of 12 months, along with delving into the virtues that will make you better, more successful, happier, and stronger, I take you through productivity and business coaching that will help you do more.

Do more. Be more.

The More Value You Give, The More Valuable You Are.

I’ll show you how to:

  • Use work blocks to increase productivity tenfold.
  • Work fewer hours yet get twice as much done (I went from a 14-16 hour work day to an 8 hour work day this year and got 3x the amount of work done that I was in past years).
  • Figure out the single thing you need to be working on to yield the highest results and earn the most money.
  • Budget your money and avoid the spending traps that plague western society.

In essence, it’s a coaching course that I could charge a couple grand for.

But there’s more to it…

I actually go into the specifics of...

  • starting an online business,
  • a web site,
  • building your email list, and
  • earning money off of doing what you love to do.

Even if you don’t want to quit your job, travel the world while earning money doing something you love to do, I’ll show you how to earn a living talking or writing or blogging about something you’re actually passionate about  - and it doesn’t matter the focus of that passion.

WHAT WE WANT IN LIFE DEPENDS ON WHO WE ARE, FIRST.

ONLY THEN CAN WE WORK ON THE TACTICS AND HABITS THAT WILL HELP US EARN MORE, LEARN MORE, AND LIVE MORE.

That's what the 12 Virtues Course is. Every month we focus on your code, the creed you have to live by to become the man your goals in life depend on.

Within that month, however, we also focus on building a stronger, more ripped, more athletic body. We tweak your diet so you begin to produce optimal testosterone levels. We go over money-management and how to earn money by talking about or writing about what you're passionate about.

It's the 'holy trinity' of improvement, of growth, of inching closer to living that daring life you have to live!

BODY * BUSINESS * MIND

SPEND THE NEXT 12 MONTHS MAKING MASSIVE IMPROVEMENTS IN YOU, WHO YOU ARE, THE WORK YOU DO, THE BODY YOU WANT TO BUILD, THE MIND THAT YOUR GOALS DEPEND ON.

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STOP WASTING TIME. START BEING THE MAN!

A TOTAL TRANSFORMATION FROM WHO YOU ARE TO THE MAN YOU WANT TO BECOME

I hate cheesy shit that doesn’t work.

I can’t stand the self-help industry because it doesn’t deal with realities, it doesn’t identify real road blocks and give applicable solutions.

IT DOESN’T CALL YOU OUT!

You are responsible for what you want in life and I’m tired of courses and books and programs falling just short of giving guys the road maps, virtues, and challenges we need not only to live and exist and survive, but to THRIVE.

You’re a warrior. You’re a man. You’re here to protect and provide.

I know I wasn’t taught the specific things we cover in the 12 virtues, and knowing that I know we all need this kind of stuff.

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