ATTENTION MEN: Discover 3 Myths That Are Crushing Your Ability to Produce Testosterone.

In This Article You'll Discover How You're Eating Like a Woman, and How It's Killing The Most Important Fat Loss & Muscle Building Hormone in Your Body.

Warning: Learn how to build more muscle and burn more fat with quick and simple changes to your diet.

June 02, 2015

Hi, I'm Chad Howse,
Author of the Man Diet.

Forget everything you've heard about "eating healthy". Most of what you think is healthy is actually contributing to your bulging waistline and an inability to build muscle.

Do you find yourself:

  • Training hard but finding it IMPOSSIBLE to build muscle and burn fat?
  • Experiencing a lack of energy or low sex drive?
  • Feeling run down, overweight, or even depressed?

If you answered yes to any of the questions above, or if you’re simply trying to figure out how to build your strongest, leanest, healthiest body, then I’ve got some good news and some bad news for you.

The good news...

I’m going to show you how to make simple changes to your diet that will give you MORE freedom while allowing you to burn more fat and build more muscle.

The bad news...

Much of what you've done up to this point in your life has been systematically decreasing the most important fat loss and muscle building and virility hormone in your body.

You've likely been destroying this hormone with the foods you eat, the bottles you drink from, even how you think and the workouts you're performing. But there's one reality you have to come to grips with before you move on...

Most Diets Are Made for Women, NOT Men!

You see, this hormone is so powerful for men, that it’s been shown to:

  • Reduce your risk of cancer and disease,
  • Lower your likelihood of suffering from depression,
  • And dramatically improving our body’s ability to burn fat and build muscle.

I’ve helped guys from all walks of life, be they pro athletes or average Joe’s, build their ideal bodies. And through my years of experience I’ve discovered one frightening constant…

Men Are Producing Less Testosterone Than Ever Before and It's Making Us Fatter and Weaker as a Result.

Men are experiencing lower testosterone levels with each decade. We’re producing less of this powerful hormone that literally makes us MEN, with each generation, and it's no coincidence that our bellies are getting bigger and our biceps are getting smaller.

As you begin to produce less testosterone your body has a much more difficult time burning off excess body fat. To compound this, the more body fat you have, the more likely you are to suffer from “low T”.

It’s a vicious cycle that’s only compounded by what you’re eating RIGHT NOW.

And It's Not Your Fault!

How can it be?

Most diets simply aren’t made for men. They don’t provide us with the building blocks for testosterone...

... And I'm guessing when you hear what these building blocks are you may even get a little angry, you may think I'm giving you misinformation, but that's simply because everything you've heard up until now about dieting and about your hormones is NONSENSE, and it's ADDING to your waste-line rather than helping you cut it down!

Much of what you're eating is killing your testosterone levels...

...Making you absorb and store more body fat and stopping you from building lean, strong muscle.

So if mainstream diets are made for women and hurt our testosterone levels, then what's the solution?

Well, naturally, I came across it when my testosterone levels were nearing dangerously low levels...

I’d been working out for a number of years and had already had some success. A new business took up most of my time and my physical goals focused more around burning fat while maintaining muscle than anything.

Always open to trying different things out, I began increasing my carb and protein intake while dropping the amount of dietary fat I was consuming. This, of course, was at the recommendation of not only my doctor, but the health and fitness magazines we all look to for guidance.

Myth #1: Mainstream Diets Help You Burn Fat.

When you decrease your caloric intake over time, your body is forced to adapt in its desire to create a homeostatic environment and even out your ability to produce, use, and maintain energy. It does this by slowing your metabolism.

So, when you're "cutting" and training hard, you're "priming" your metabolism for failure. This eventually makes you store more body fat, which lowers your testosterone levels, further impeding your desire to burn fat and build muscle.

There's also the issue of cortisol...

You see, cortisol is a hormone that we need, but most of us have an abundance of cortisol in our system - often the result of over-dieting or stress - and cortisol is a natural enemy of testosterone. Cortisol, when it's at high levels in our bodies, makes us store fat and burn muscle, one of the ways we measure testosterone is in direct relation to our cortisol levels.

High cortisol levels = low testosterone levels.

The answer to your problems is not to simply cut calories, though it is a necessity to burn fat. You also need to create an atmosphere where your hormones are working OPTIMALLY if you want your body to do the same.

Want to break down the barriers standing between you and your ideal body? Keep reading...

I didn’t know why at the time, but I started losing muscle and gaining fat. Initially I thought I’d just reached a plateau with my training, so I tried a new program, but nothing improved. I changed how I lifted, what I lifted, and how often I worked out; but again, my results didn't budge, and the decline of my physique was constant and scary.

This was a number of years ago, before the research about fats and carbs was made common knowledge. It was at the height of the “good carbs” craze. When good carbs were the 'be all end all' for health.

Everything I read, everything everyone I knew read said that lean proteins and good carbs should be the staple of your diet if you want to get lean, ripped, and stronger. And this isn’t entirely untrue, what is untrue is to what degree these foods should be included in your diet.

But I digress. The point is, I didn’t know what was going on.

It was like my body was working against me, rather than for me.

I even went to the doctor to get tested for allergies. He found that yes, I had a number of food allergies, including an allergy to dairy. But his solution to my food allergies ended hurting me even more when he prescribed that I consume soy milk as a replacement for dairy.

Myth #2: Bulking Helps You Build Muscle.

As soon as you set out to try to build muscle, you're bombarded with different bulking protocols that almost without exemption follow the same principles:

Eat a lot of food (mainly carbs), and gain weight.

The problem with this mode of thinking is simple: YOU GAIN FAT!

Fat and testosterone don't play well together. In fact, if you're over 15% body fat, you're likely suffering from elevated estrogen levels because excess body fat increases your estrogen levels, which decreases your testosterone levels.

Another problem with bulking and gaining fat is that it hurts your insulin sensitivity, this means you're going to store more of those added calories as fat rather than using them to feed your muscles and repair your tissue.

So you eat and lift and eat and eat, and you gain weight, but do you gain muscle?

With the lower testosterone levels you're not able to recover as effectively, and with the decreased insulin sensitivity, you just gain more fat.

Muscle gains don't actually increase more with conventional bulking protocols.

First: Drop your body fat while increasing your testosterone levels NATURALLY, if you want to build your ideal body.

My body was spiraling downwards, which made absolutely no sense to me. I should have been at my physical prime, but I was getting weaker and fatter!

And then, as if by divine intervention, I had a scheduled trip to go see a buddy in New York. Actually, I was there visiting a young lady, but I scheduled a lunch with a mutual friend who was doing some pretty impressive things in the health and fitness industry.

I hate to paint a gloomy picture of my life at this time. I mean, things were going really well. I was dating a nice girl, I had a business that was growing, and I was doing some traveling and having fun.

Life was, overall, good. But my body wasn’t performing like I wanted it to. It felt like I was in a hamster wheel. I'd work hard and "eat right", but the results never came. More than that, I was feeling down in the dumps, I was stressed, I lacked energy, and every other area of my life felt the negative effects to a body that just didn't perform how it should.

Anyhow, I went to my pal’s apartment one day while I was in New York. We had planned to eat a quick breakfast at his place, then get some work done in his apartment. When I got there, we made small talk, laughed a bit, and then got to cooking breakfast.

Keep in mind that, for the past 24 years of my life, all I’d heard was how bad fat was for you, how it makes you fat, and how it hurts your heart.

… And then this guy fires up his stove, covers his pan in butter, and cracks open 16 eggs to split between the two of us!

I was confused.

I was looking at him. He was as fit as anyone I’d seen. He was muscular, very energetic, and by all accounts happy, and this is what he ate?


Oh, and then he added bacon to the dining experience, and my mind was officially blown.


So I asked him, What’s with all the fat. Isn’t that bad for you?

My entire life I’d listened to health professionals tell me to avoid fat and eggs and cholesterol. But here he was, cracking open 16 whole eggs, and telling me that natural fats like saturated, polyunsaturated, and monounsaturated fats, DON’T ACTUALLY MAKE YOU FAT.

Myth #3: Fats & Red Meat Lead to Heart Disease & Obesity

Contrary to popular belief, the good fats you find in meats and fish actually prevent you from gaining body fat and ward off diseases like heart disease. This myth is leading men to change their diets in a very ineffective and harmful manner.

Can vegetarians have high T levels? Yes and no.

While vegetarians can have high T levels (likely due to most vegetarians being at least somewhat health conscious and active and thus having lower than average body fat), they typically have 14% lower "free testosterone" levels, and it's the free T that researchers and scientists feel is the only form of T that matters.

On the flip side of this coin, meat eaters enjoy very healthy free T levels, which helps us burn more fat and repair broken down tissue like our muscle that we train and build in the gym.

The answer isn't fewer delicious man-foods, but always more!

We didn’t get into it in too much detail that day, but what he finished with saying sent me into a 4-year mission to discover how men truly need to eat. He said:

These fats actually help you naturally increase your testosterone levels.

I was floored…

Could this actually be true? Or was this guy just pulling my leg?

Could the single food group I’d always been told to avoid actually be the healthiest thing for me (and you) to eat?

Could ALL of the nutrition advice I'd been given up to this point in my life have been wrong?

And what about testosterone?

I’d always been told that testosterone isn’t a good hormone. That it makes men angry, covered with zits, and filled with rage. Could this hormone actually be good for me?

As soon as I got back from that trip I did one very smart thing - and yes, I still pat myself on the back for this: I got my testosterone levels checked. 

highly recommend you do this too.

Now, I was in my early twenties. I was fit, active, and seemingly in perfect health. So when I got the results back, and my testosterone levels were far below “optimal”, I was crushed, confused, and I felt betrayed. I’d been told to eat one way my entire life, now I’m finding out that this way of eating is actually making me less manly. That it’s making me absorb more fat and burn more muscle!

I’ve learned the dirty little secret that your favorite magazines, even your doctor, doesn’t want you to know:

In some ways, men need different nutrients than women do.

And most of the diets you’ll find on the book shelves and online, are made specifically for women, but don’t give men the nutrients, nor the foods that they want and need to be optimal.

Why do you think this is?

Let me ask you another question: Who do you think is more worried about their weight, the guy on the left, or the babe on the right?

Even though the woman is in great shape, and the guy isn't, her weight is an emotional issue, and emotion sells. Thus, the health and fitness industry, my industry, panders to the group that will earn them the most money.

When I told some friends that I wanted to create a diet ONLY for men, they thought it was stupid, they told me that men only made up 15% of the "diet" market.


We Can't Forget About Men!


And so, there are a few problems with most diets for men. For one, they aren't sustainable. They're filled with foods that we hate to eat. So even though we may be able to diet for a few weeks, we inevitably binge and fall off the wagon. Secondly, most diets don't give us the foods we need, like a hefty amount of red meat, fish, and other meats.

If we don't supply our bodies with the building blocks for testosterone, we're not going to have the healthy levels we need to be at our best, not just aesthetically, but with regards to our health and performance as well. Men need a guide, a plan, a way of eating that they can sustain and enjoy, but that will also help us become healthier, stronger men. And so I went to work to create the ideal diet for men...

Over the past 4 years I’ve discovered how to naturally enhance testosterone levels with simple changes to diet and environment.

I’ve written for Men’s Health on this very topic. I’ve brought my own testosterone levels to new OPTIMAL levels, and as a result I’ve never been more ripped or stronger in my life.

4 Secrets to Naturally Increase Testosterone


  • Secret #1: Take more vitamin D.

    Most scientists and doctors agree that”free testosterone” is the only form of the hormone that matters because it’s free to move around the body and repair tissue. Vitamin D helps “free” the testosterone in your body that’s bound to proteins. The problem: we don’t consume enough vitamin D. Consume 3,000 IU upon rising and before bed.

  • Secret #2: Take 2 cold showers a day.

    Your testosterone levels are highest between 4am-6am in the morning. Taking a cold shower at night before bed will help you sleep, but also help you naturally enhance your testosterone levels. Do the same upon rising to wake up but get your T levels boosted. Have the shower last for 10 minutes both in the morning and at night. And keep it as cold as possible.

  • Secret #3: Avoid plastics.

    Plastics contain chemical estrogens that raise your body’s estrogen levels, which then lower your testosterone levels. Avoid carrying your water in plastic bottles and your food in plastic containers.

  • Secret #4 - Take mini-vacations.

    This isn’t talked about very often, but stress is one of the greatest inhibitors of testosterone because it results in the release of cortisol in your body. One of the way to measure testosterone is in relation to cortisol. If your cortisol is high, your testosterone can’t be. It’s important to de-stress once a month. Get out in nature, get off the computer, and unplug.

I have more energy, I've accomplished more since I've boosted my T levels. Confidence has come in droves, and what's even better...

I've been able to constantly improve my body and my health even while I was traveling the world!

Last year I spent 8 months traveling to Italy, Scotland, Argentina, and Uruguay, and I was able to stick to this method of eating no matter where I was because you can fit it to YOUR schedule and YOUR environment.

You don't need to ruin your life to get a body you can be proud of, a body that befits the warrior you are deep down!

You don't need to eat less to burn fat. You need to eat the right foods at the right times to build your ideal body through natural testosterone enhancement. I've created a method that helps men to do just that.

Thus, I created the Man Diet.

I've experienced first hand the lack of guidance to help men naturally enhance the most powerful hormone in our bodies. I've tried the fad diets, the quick fixes. I've tried them all. But nothing fixed the underlying issue that's plaguing more and more men every year: We're Experiencing Low Testosterone And No One Cares!

Our doctors give us testosterone injections that make them money, cost us thousands, and create a dependency on said injections to maintain optimal T levels. They ruin our body's ability to NATURALLY produce testosterone!

They prescribe diets that don't work, that are meant for women, that lower our testosterone levels and make us less manly. Our environments, the objects that surround us, and the lives we live, create an atmosphere for Low T. What we need is a way to eat and a way to live that will help us naturally enhance out testosterone levels for the REST OF OUR LIVES.

That's why I created the man diet. And boy, am I glad I did.

Client Review #1

“Chad's diet pulled the wool from over my eyes. When I started eating like a man, my body fat decreased, my energy increased, and I'm able to actually enjoy my meals. The diets my wife put me on didn't work because they weren't for men, at least I know that now, and I can follow the Man Diet for the rest of my life.” ~ Nate

Client Review #2

“I’ve struggled with my weight for my entire life. But I always thought I was eating healthy. Until I met Chad. The Man Diet allowed me to stop dieting. It helped me build muscle. And it finally helped me burn fat, and build a body I was proud of. I recommend his diet to everyone I meet who suffers from low energy and can’t burn off excess body fat.” ~ Mark

The Man Diet: Your Complete Path to Naturally Optimal Testosterone Levels

The Man Diet: Main Manual, a Guide to Optimal Testosterone Levels.

  • A step by step guide to produce optimal T levels every day.
  • Morning and evening routines designed to double your T levels.
  • A diet structured around YOUR schedule to produce optimal T levels.
  • A list of things to avoid in your environment that are killing your T levels.
A Limited Time Discount

Get Started Today for Only $179 $67 $19.95

Wait, With the Man Diet: Your Guide to How to Eat Like a Man! We've Added NEW Bonuses to Help Make Everything Simple and Easy...

The Man Diet Supplements Guide: A No B.S. Guide to Vitamins and Supplements (Finally the Truth About What Works and What's a Waste of $)

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The Man Diet Meal Log: Structure Your Diet Around Your Schedule and Just Plug In Your Meals.

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The Man Diet Cheater's Guide: Learn How to Eat Tasty Treats Without Them Hurting Your T Levels.

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The Man Diet Food Choices: A Complete Guide of What to Eat and What NOT to Eat to Naturally Boost Testosterone.

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Join The Revolution, We're Changing the Way Men Eat.

A Limited Time Discount

Get Started Today for Only $179 $67 $19.95

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The more research I did, the more I saw glaring flaws in how nutrition is taught, and what's considered "common knowledge".

I saw a dire need in my own life, and those of my clients, for a structured approach to nutrition that will show men how to naturally enhance testosterone levels. An approach that will give men a schedule that's very easy to follow, where they can enjoy their meals without dieting or starving themselves, yet yield better results. So that's what I created.

The Man Diet Is the Way Men Need To Eat!

Let's call it like it is...

  • Men need simple, easy to follow instructions that don't take up too much time and are easily applied to their routines.
  • We need to be able to eat in a way that fits our lifestyles, whether we work the night shift, the day shift, or the night and day shift. So along with the Man Diet, I created the Meal Log, that allows you print out a sheet and plug in what to eat depending on the time of day, and your schedule.

I then created the Cheater's Guide to Eating Like a Man, that shows you how to position your cheat meals, and cheat days, so you can enjoy ice cream on occasion, without sacrificing your health or fitness goals. Actually, in the cheater's guide you'll learn how to cheat to enhance your results. It's a pretty cool addition to the Man Diet.

I didn't want to stop there, so I added a Supplement's Guide that will show you what supplements are good for you, and which ones are a complete waste of your time and money, as well as a QuickStart Guide that will show you how to set up the Man Diet to fit YOUR SCHEDULE and LIFESTYLE.

Client Review #3

"For my entire life I was always in "average" shape. I always carried some body fat, especially around my waist. I worked hard and ate healthy, but I couldn't get "ripped".Then I started THE MAN DIET, and my life changed forever. Buy this diet. It's easy to follow. And you're going to feel incredible on it."

A One-Time Fee of $67 $19.95 (today only)

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60 Day Money Back Guarantee

What if it’s just not for me?

What if I buy it and I can’t follow the meal guides?

The Man Diet is customized to how YOU can eat. It’s filled with guides and recipes that you can tweak and tailor to your own routine. However, if for ANY reason you’re not 100% satisfied with the Man Diet, we’ll give you a complete refund within the first 60 days of your purchase.

Here are some more reasons why the Man Diet is for you:

1. You get to tailor your diet to your routine. There is no strict “do this not this” when it comes to meal scheduling. We’ve created multiple scenarios that you can tailor to your routine, whether you’re a night owl, or an early riser, there’s a place in the Man Diet for you.

2. You don’t have to count calories. I’ve always hated counting calories. It makes a nutrition plan that much harder to follow. So we’re not going to do it. We show you what to eat and when, and the guidelines are set up in such a way that you can eat more of the healthy, tasty foods you love, and burn even more fat.

3. You get to cheat. We all have cravings. What most people don’t know is that there are actually ways we can use these cravings to our fat loss advantage, not to our detriment. In the Man Diet we show you how to cheat so you can burn more fat eating tasty, even sugary meals.

4. You’re going to be able to sustain. Most diets, especially for men, aren’t sustainable. This isn’t so much a diet, as a way of eating that you can maintain -easily – for the rest of your life. Your results don’t have to stop, ever.

5. You’re going to feel the changes within the first 2 weeks. You won’t have to wait long to feel, and see the changes that the Man Diet is making to your physique. Many of my clients begin to see real, visible changes within the first 2 weeks.

6. You’ll have support. I’m actually going to be with you every step of the way, answering questions, emails, and providing support. When you buy this incredible, revolutionary program, you’re also gaining a tribe and a community that has your back.


The Man Diet is a diet that's ONLY meant for men.

Not only will you learn secrets that will help you unlock your TRUE GENETIC POTENTIAL, but you'll learn how to eat in a way that will keep your T levels high, your body fat low, without eating a ton of bland, boring foods.

It's a diet that guys can actually stick too, nay, it's a diet that's filled with food groups that are probably A LOT testier than the one's you're consuming now.

Would you like to increase your energy levels so you can play more with your kids, get more work done, and do more with your life?

Would you like to finally get a set of six pack abs WITHOUT dieting and starving yourself?

Would you like to get stronger, and become a more confident guy?

The man diet is what you've been missing.

Are you ready to start eating like a man?

This isn't simply a meal plan, it's a guide to eating right, and living optimally for the rest of your life.

Answers from Chad Howse to your most frequently asked questions:

1. Isn’t eating fat bad for your heart?

The fats you’re going to consume in the Man Diet are actually good for your heart. Where many people run into problems is in pairing these natural fats with high glycemic carbohydrates. The spike in insulin that comes from the carbs, changes how these healthy fats are absorbed and stored by your body.

In the Man Diet we’re going to show you what foods to combine so you can see the benefits of the fats that should dominate your diet.

2. What if I buy the Man Diet and I can’t follow it?

I created this diet to help as many guys as I possibly can. I want to change the way we think about nutrition, so we can start, once again, being optimal men. So you can experience the benefits of eating how a man should, like I have, and so many of my clients have.

If you don’t like the diet, you have 60 days – no questions asked – to get a refund. I don’t want you to spend your hard earned money on something that you’re not going to use or follow. This is the best diet for men who want to burn fat, build muscle, and build their ideal bodies. But if you lack the discipline to follow it, fire me an email and I’ll give you a full refund.

3. My wife does the cooking in my household, is the Man Diet healthy for her as well?

This diet is also healthy for your wife, with a few corrections, namely in the vitamins and supplements that you’re going to consume. There are also two options for the diet. I did this to make it easier to follow no matter your schedule. She can consume the same meals as you, but she will simply follow a different feeding schedule.

Join The Revolution, We're Changing the Way Men Eat.